Call us now on 07 3390 5721

Best Ways To Make Your Machines Market Your Business

Machinery Branding – Best Ways To Make Your Machines Market Your Business
May 12, 2023 Aidan

Have you ever noticed that the heavy machinery used by construction, agricultural, and other industrial businesses are often decorated with branding – their company logo, name, and even colours? Branding isn’t just for business cards and company websites but also for the machines you use on a regular basis. But why should you brand your machines? And how can you do it efficiently and cost-effectively?
Today we’re going to tackle this topic head-on and show you why machinery branding is so important – as well as all the best ways to get started with it. You don’t need to be a professional to do it either – we’ll provide some quick tips on how to apply your brand to your heavy machines or equipment and list the best professional help to reach out for to ensure your machines reflect your business in a professional light.

APT Graphic - closeup of heacy machinery tyre tred

Why Machinery Branding Is Important

When it comes to making a business stand out, branding is the name of the game. After all, what’s more, emblematic of a company than its logo? But you don’t just have to limit your branding efforts to business cards and stationery—you can extend it to one of your most visible assets, too: machinery.

Much like a car decal or a wearable uniform, the machinery offers you a large canvas that is as useful as it is eye-catching. It can turn into an effective marketing tool when you customise your machines with your company name and logo. You can even take it further and spray paint them in branded colours for added impact. Placing these machines in high-traffic areas can attract potential clients who may not have heard of your business otherwise.
Machinery branding effectively stands out from the competition and demonstrates that your company is professional and serious about what it does. Plus, when done well, branded machinery also shows that you are proud of being part of the industry and have a sense of style.

‘Why Should I Brand Machinery?’

You may consider machinery branding for a number of reasons. Firstly, you may own a Machine Hire company, where you rent out your heavy machinery for use and want your brand to be clear to the customer or anyone on their job site. Secondly, you may own a service-providing company (construction, earth moving, demolition, etc.) and have a fleet of machines that you essentially want to function as giant billboards!

Branding machinery makes your business stand out, so when people think about who to call when they need a job done, your business should pop up first. The best way to go about it is to paint your vehicles in the company colours and apply a logo, slogan and contact info on them.

apt graphic - better protection for machines

Benefits of Machinery Branding

We can all understand the importance of branding– it helps customers recognise your company and strengthens your message. But did you know that you can go a step further and actually extend your message and reach through something as simple as branding your heavy machinery Machinery branding is a great way to make sure your name is seen throughout the industry. It makes your stand apart from competitors and stand out to the public.

The Process of Applying a Brand to Heavy Machinery

You can use your heavy machinery as a powerful marketing tool, but how? You’ll first want to think about the process you’ll use to brand it. This will require careful planning and precision.
When branding machinery, there are a few steps that need to be taken. These include:

  • Preparing the machinery by cleaning off any dirt or debris before painting
  • Selecting colours – opt for colours that correspond with your company logo and branding
  • Spray Painting Machinery – Machinery spray painting isn’t just about aesthetics. It’s about protection. Opting to hire a professional spray painting company will add a protective layer over your large pieces of machinery so they look great and have advanced protection from the elements and corrosion.
  • Adding desired decals – this is also an efficient way to make sure your branding stands out on your company’s machines
  • Inspecting the final product – make sure everything looks neat and tidy and has been done accurately

Using these simple steps, you can efficiently add some colour to your machinery while making sure it accurately represents your business.

Adding Logos and Slogans to Your Machines

Logos and slogans are fantastic for making sure that your customers remember your business every time they see a branded machine in the field. There are a few ways to do this.


Spray painting the machinery with your company colours is one way to make sure they are both seen and remembered. This should be done with special paint designed for heavy machinery. Make sure that you discuss the possibilities with an expert so that they can advise you on the options available, such as colour combinations, logos, and artwork.

Decals and Stickers

You can always put decals on your machines. Decals can be printed with any logo or slogan you choose and then applied by a professional so that it lasts longer than a regular sticker would. This is a perfect complement to a professionally spray-painted machine!


Adding signage to machinery is also very effective for branding purposes. Some businesses will attach a sign to the side of their machines with their business details on it. Still, these option leaves a lot of the machine’s surface area in the factory default style, so it’s not the most effective machinery branding option.

Spray Painting Techniques for Machinery Branding

One of the simplest and most impactful ways to style your machine is to spray paint it in your company colours. This method adds a splash of colour while drawing attention to your brand. Best of all, a professional 2pack spray system protects your machinery from rust, deterioration and corrosion.

Spray painting works on forklifts, loaders, excavators, scoopers and other heavy machinery, but be sure to check with the manufacturer before taking on this project. Some machines may require special paint or preparation for a successful finish. Luckily the team here at APT Spray Painting know how to apply a protective coat of paint to any and all types of machines granted they fit inside our 10m x 5m x 3m booth.

APT Graphic - large orange crane

Special Considerations

When you steer away from the factory colours, there are some things to consider before you call a professional painter. These include:

Choosing Colours – Heavy machinery must stand out as a worksite safety measure. That’s why the famous CAT yellow is so iconic. If you’re planning to repaint your machines, ensure you choose a bright colour that is clear on the job site. Avoid dark, earthy tones as they can camouflage your equipment. If your machine is tall, avoid blue, as it can blend in with the sky.

Reselling – Of course, if your machine is fully customised, it may be hard to sell it to another business unless you repaint it again.
Operator accountability – When your brand stands out from competitors, your actions will be much more noticeable to the public. This means reckless operators will be under higher scrutiny for complaints and public reviews. But, if you know your team is reliable and top-notch, that’s no issue.


APT Spray Painting has been helping Brisbane heavy machinery owners to stand out for decades now! We can create a custom paint system that protects your machines and has them looking great! Contact us today for a fast quote. Our orders usually come back to you in 5-10 business days, so we don’t mess about it!

To maximise your brand message’s impact on current and potential clients, you need to effectively and creatively incorporate your business’s branding onto your heavy machinery. Whether you’re painting the machines in your company colours, investing in customised decals, or utilising the latest tech trends, there are numerous ways to ensure that you’re taking advantage of your machinery’s potential as a powerful branding tool.

As long as you’re considering the visibility of your branding campaign, the colours you choose, and the type of machines you’re working with, you can make sure that your machines are helping to spread your business’s message throughout your local area and beyond. With the right approach to branding your heavy machinery, you can grow your business and stand out from the competition.