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Colour Impacts 101- How Colours Influence Consumers

Colour Impacts 101- How Colours Influence Consumers
January 17, 2020 APT Spray Painting

When it comes to painting the interior of your business, the decor, furniture, equipment and even the products you are selling and how they look with your overall design can really make or break decisions. Your colour choices can help define your brand, influence your customers’ emotions and influence the success of your business. Below we have listed the best ways to utilise colour in your business:

Create a Theme

Establishing a set colour scheme throughout your store, cafe, restaurant, gym or business will really create a sense of cohesion and instil confidence in your customers. What’s more, it helps to create a brand for your business, something that is vital in 2020 since customers today expect your business to have a sense of personality and identity- something which you can define using a colour scheme.

Make your Customers Happy

Did you know that you can influence your customers’ emotions and mindset simply with your choice of colours? If your customers feel happy whilst they’re in your shop or business then they are more likely to make a purchase or enjoy their experience which will, in turn, encourage them to return in the future. Consider how you would like your customers to feel and then do some research into the ‘colour psychology’ of those emotions. For example, red creates a sense of urgency in humans and also increases appetite which makes it perfect for sales in shops or restaurants. However, you have to be careful not to use too much red as excessive amounts of this colour can cause people to feel anxious.

Draw Attention

The colours you choose for your business can be the difference between people walking past your storefront without even noticing it and stopping dead in their tracks to have a nosey and learn more. Use colour to create a business that is visually appealing and invokes curiosity. After all, it doesn’t matter how good your product is if no one pays attention long enough to find out what it is in the first place.

Focus on the Bigger Picture

Those business owners who think that colours are just a way to decorate your interior or make it look pretty, need to think again. The colours you choose for your business, when selected carefully, can become your company’s identity. It’s the perfect way to make your company memorable and ensure that you stick out in consumers’ minds. Think about it, everyone immediately recognises the signature yellow and red of McDonald’s and the golden arches. So much so, that those two images alone immediately make you think of McDonald’s without actually mentioning the name of the fast-food chain. Don’t underestimate the power of colours when it comes to building a brand and business.

At APT Spray Painting, we have over 30 years of experience in helping businesses to revamp and boost their business using colour schemes and spray paint. We understand what it means to create a brand and identity for your business and we can help you to do exactly that. To learn more about our spray painting services, get in touch with us today!